More Than Exposure.
Build Relationships. Generate Leads. Drive Sales.
Taste of Kansas City sponsorship is designed to give your company
more than a logo on a banner.
Our partners receive opportunities to connect with consumers before,
during, and after the festival through digital marketing, social media,
email marketing, on-site activations, advertising, brand promotion,
and lead-generation campaigns.
Our growing digital and promotional network generates more than
1 million combined impressions each month, creating ongoing
opportunities for participating sponsors.
The larger the partnership, the greater the access, frequency,
exposure, and lead-generation opportunities.
Top Sponsorship Packages
Diamond
Official Festival
Presenting Sponsor
Our premier partnership for companies that want maximum visibility, customer acquisition, and year-round marketing opportunities.
BRAND & MEDIA
$13,000+ in paid radio promotional value across 3 major stations for 8 weeks
Premier logo placement across festival marketing materials
Premier event banner and signage placement
Recognition as an Official Festival Sponsor
Comprehensive digital promotion
Social media advertising
Boosted Facebook campaigns
Website sponsor feature and direct company link
1 premium vendor/marketing activation space
10 VIP tickets
2 complimentary food passes
LEAD GENERATION & CUSTOMER ACQUISITION
Highest-level access to Taste of Kansas City sponsor lead-generation opportunities
Up to 5,000 verified opt-in consumer leads, based on campaign participation and availability
*Sponsor-branded digital lead-generation campaign
Custom QR code and landing page for collecting leads
On-site lead capture opportunities
Sponsor giveaway or contest lead-generation integration
Pre-event and post-event lead campaigns
Lead export containing available opt-in contact information
Sponsor-specific tracking to measure campaign response
Opportunity to provide exclusive offers/coupons to attendees
EMAIL, SMS & SOCIAL
Up to 2 dedicated sponsor email campaigns
Inclusion in additional Taste of KC email campaigns
Up to 2 dedicated sponsor SMS campaigns, subject to applicable consent requirements
2 sponsor social media features per month during the agreed promotional campaign
Sponsor content incorporated into Taste of KC social media
Post-event sponsor recognition campaign
SALES ACTIVATION
Sell, demonstrate, sample, enroll, or promote products/services at your activation space
QR-code customer acquisition campaign
Opportunity to provide an attendee offer
Post-event remarketing opportunity using eligible opt-in audiences
Platinum
Official Entertainment Sponsor
Put your brand at the center of the entertainment experience while building a measurable audience.
BRAND & MEDIA
$8,000+ in paid radio promotional value across 3 major stations for 6 weeks
Company branding prominently displayed around the main entertainment area
Logo placement on printed materials and event banners
Comprehensive digital promotion
Social media advertising
Boosted Facebook campaign
Website sponsor placement
1 vendor/marketing activation space
5 VIP tickets
LEAD GENERATION
Up to 3,000 verified opt-in consumer leads, based on campaign participation and availability
Custom sponsor QR code
Digital lead-capture form
On-site lead-generation opportunities
Sponsor giveaway/contest integration
Pre- and post-event lead-generation campaign
Eligible opt-in lead export
EMAIL, SMS & SOCIAL
1 dedicated sponsor email campaign
Inclusion in additional festival email campaigns
Dedicated or featured SMS promotion
1 sponsor social media feature per month during the agreed campaign
Additional sponsor mentions within festival content
SALES ACTIVATION
Product/service promotion and demonstrations
Direct consumer engagement
Promotional offer or coupon distribution
Lead collection from your activation area
Gold
Official Zone or VIP Area Sponsor
Own a major festival experience while connecting your brand directly with attendees.
BRAND & MEDIA
$6,000+ in paid radio promotional value across 3 major stations for 6 weeks
Company banner prominently displayed in sponsored area
Logo placement on printed materials and event banners
Digital promotion
Social media advertising
Boosted Facebook promotion
Website sponsor placement
1 vendor/marketing activation space
3 VIP tickets
LEAD GENERATION
Up to 1,500 verified opt-in consumer leads, based on campaign participation and availability
Sponsor QR code and lead-capture opportunity
On-site customer acquisition campaign
Giveaway/contest participation
Eligible opt-in lead export
Opportunity to provide special offers to attendees
EMAIL, SMS & SOCIAL
Featured placement in festival email marketing
Featured placement in select SMS marketing
2 dedicated social media sponsor features every month during the final 90 days before the festival
Additional organic sponsor mentions
Sponsorship and Supporter
Silver
Community Marketing Partner
Designed for companies that want strong event exposure plus measurable customer engagement.
INCLUDED
$3,000+ in paid radio promotional value across 3 major stations for 4 weeks
Logo placement on printed materials and event banners
Event banner placement (banner provided by sponsor)
1 vendor/marketing table
2 VIP tickets
Website sponsor recognition
Digital sponsor recognition
LEAD GENERATION
Up to 750 verified opt-in leads, based on campaign participation and availability
Sponsor QR code
Lead-capture landing page
On-site lead collection opportunity
Inclusion in a festival giveaway or promotional campaign
DIGITAL PROMOTION
2 dedicated social media sponsor posts
Inclusion in festival email marketing
Sponsor offer/coupon promotion
Bronze
Small Business Marketing Sponsor
An affordable way for growing businesses to gain exposure and start generating new customers through Taste of Kansas City.
INCLUDED
$500+ in paid radio promotional value across 3 major stations for 2 weeks
Logo placement on select printed materials and event banners
Website sponsor recognition
Social media promotion
VIP parking pass
1 vendor/marketing table
LEAD GENERATION
Custom QR code for your booth/table
Digital lead-capture form
Ability to collect your own opt-in customer names, phone numbers, and email addresses through your sponsored activation
Lead-generation giveaway opportunity
DIGITAL
1 dedicated sponsor social media post
Inclusion in select festival email or social promotions
Digital sponsor recognition
Supporter
Support Taste of Kansas City & Get Your Business Seen
Perfect for local businesses that want to support the community while receiving valuable recognition.
INCLUDED
Business name/logo listed on the Taste of Kansas City website
Supporter recognition
Inclusion in selected supporter recognition posts
Digital supporter badge for your business to share
Opportunity to provide a special offer through selected Taste of KC digital promotions
Access to a Taste of KC QR lead-capture template so your business can collect its own opt-in leads
Opportunity to upgrade to a full sponsorship package at any time
EVERY SPONSORSHIP IS BUILT AROUND FOUR THINGS:
1
BRAND AWARENESS
Put your company in front of
thousands of local consumers through
event, digital, social, radio, and community marketing.
2
LEAD GENERATION
Turn exposure into measurable
customer opportunities through opt-in forms, QR codes,
giveaways, landing pages, email campaigns, and on-site activations.
3
SALES
Give consumers a reason to do business with you through demonstrations, consultations, special offers, coupons, giveaways, appointments, and direct sales opportunities.
4
LONG-TERM CONNECTION
The relationship doesn’t have to end when the festival closes. Select sponsorship levels provide pre-event and post-event campaigns designed to help sponsors continue connecting with eligible consumers.
THE BIGGER THE PARTNERSHIP, THE BIGGER THE REACH.
Higher sponsorship levels receive increased:
Exposure • Content • Advertising • Lead Generation • Email Marketing •
SMS Marketing • Social Media Promotion • On-Site Activation •
Customer Acquisition Opportunities
Taste of Kansas City isn’t simply selling sponsorship space.
We’re creating opportunities for companies to turn community exposure into customers.